Derek Johanson – Email Delivered Course system [Dec 2024]

Email Delivered Courses: A Detailed Briefing

This document reviews Derek Johanson’s “Email Delivered Courses” sales page and course description, outlining the main themes, ideas, and testimonials.

Core Concept: Email Delivered Courses (EDCs) are online courses delivered incrementally via daily emails over 30-45 days. This method allows course creators to:

• Validate demand: Pre-sell the course before creating it, ensuring an audience and mitigating risk.
• Build in real-time: Create content day-by-day, incorporating customer feedback for a highly relevant course.
• Cultivate a responsive list: Condition subscribers to anticipate and open emails, fostering engagement and future sales.

Target Audience: The course targets solopreneurs, entrepreneurs, and course creators looking to:

• Streamline course creation and minimize wasted effort.
• Generate consistent revenue through evergreen products.
• Build a highly engaged and responsive email list.

Benefits:

• Reduced Risk: “[You] risk nothing, not even your time, because if people don’t buy the course you don’t make it.”
• Increased Efficiency: EDCs eliminate months spent developing a full course before knowing if it will sell.
• Customer-Centric Approach: Daily delivery and feedback integration ensures the course caters to the audience’s needs.
• Hyper-Responsive List Building: “Your subscribers will become loyal followers. And you’ll make way more money from everything you promote to that list.”

Course Structure:

• Module 1: Choosing the Right EDC Type: Covers different EDC formats (Skill-Building Challenge, Step-By-Step Method) and implementation strategies.
• Module 2: Pre-selling Your Course: Teaches how to pre-sell and validate demand with and without an existing list.
• Module 3: Selling Your Course: Details launching and selling the first version of the course.
• Module 4: Creating Addicting Content: Focuses on creating engaging content that keeps customers hooked.
• Module 5: Creating a Skill-Building Challenge: Walks through the process of developing a Skill-Building Challenge EDC.
• Module 6: Nurturing Your List: Provides strategies for nurturing the list post-course and turning it into a profitable asset.

Bonus Templates: The course includes templates for pre-sell sequences, launch sequences, surveys, and course content.

Testimonials:

• Jon MacLennan: “The course I’m building using your daily email format is blowing people’s minds! The students are so PSYCHED and engaged.“
• Ian Stanley: “I sold my first Email Delivered Course with Derek’s help more than 10 years ago… That course has literally made me millions over the past 10 years.”
• Parker Worth: “Last month I made $37,918.25 in just 6 days with a simple course launch and I’d only finished half the course when I started selling it.”

Guarantees:

• 100x ROI Guarantee: Derek promises a 100x return on investment or a full refund within 30 days.
• 30-Day Money Back Guarantee: Full refund offered within 30 days, no questions asked.

Overall: “Email Delivered Courses” presents a compelling approach to course creation, emphasizing demand validation, customer feedback, and list-building. The course offers a structured curriculum, practical templates, and strong testimonials, backed by generous guarantees.

There’s a very simple formula I’ve been using for years to build one-person six figure info businesses for myself and clients.

Here it is:

Step 1: Get people on a mailing list.

Step 2: Build products & sell them to that mailing list.

Step 3: Repeat the above again… and again… and again.

That’s it. No need to complicate it.

The more products you build, the better you’ll do.

You can build a dream life with just those three steps.

I have, and so have a lot of other entrepreneurs I’ve worked with.

But I’ve found most people — including me — get stuck on the second step.

You know, the part about actually MAKING products to sell.I used to get paralyzed thinking about things like:

• What course should I make (that I’m sure people actually want)?
• What if I spend 3-6 months building a course and then it turns out no one wants to buy it?
• What if I’m the type of person who struggles to even sit down and spend 3-6 months meticulously writing out course content (which I definitely am)?
• What if I’m just starting out and don’t yet feel “expert enough” to write a comprehensive course in my niche?
• What if I don’t have a list yet to sell to?
• And how in the world do I repeat the process enough times to have an entire suite of courses that people are happy to spend money on?

As a result, over the years I’ve had to develop a number of strategies to make sure people actually want to buy my courses before I’ve made them — and then utilize systems to keep me accountable to getting those courses made as quickly as possible (to my high standard of quality).Want to know my absolute favorite strategy that has been worth multiple seven figures to me over the last decade?

Building & delivering my courses via email.

That may sound weird at first, but hear me out:

When I get an idea for a course, I open up a shopping cart and accept orders for it before I write a single word of it.

If I don’t get enough orders (aka demand is low), I simply refund everyone who bought (which absolutely no one minds — in fact, people respect you more for it) and move on from the idea. But if I do get enough orders, it’s game on.

If I get enough orders and it’s game on, I deliver the first lesson of the course the following week — and every day after for 30 days straight.

Instead of my customers waiting 3-6 months for me to make the course and deliver what I promised, they’re getting it delivered immediately — with a fresh new 500-1,500 word lesson every day for 30 days straight.

When my first batch of customers are receiving the lessons, I encourage them to give me feedback and tell me exactly what they need to hear.

This means I’m getting live feedback that either I’m on the right track, or that I’m completely missing the point. This makes it SO easy for me to quickly pump out high-value content because I know exactly what to write every day.

When I’m done (30 days later), I put together a better sales page — and boom, I’ve got an evergreen course.

Because every email lesson I wrote each day just went straight into an autoresponder sequence, the course is already done and ready to intake more customers — when a new customer buys, they’re immediately added to that list and receive the first lesson (and then dripped one lesson every day after for 30 days).

What this process allows me to do is:

• Validate if an idea is profitable (aka people will actually buy it) in just 7-14 days (and immediately ditch it if it’s not).
• Build a complete, finished course in just 30 days.
• And sell that course for YEARS after.

Plus it’s easily repeatable.That means every year I end up with multiple profitable courses to add to my existing suite of courses — which also means I have more opportunities for paying customers to get on my list and be exposed to all those courses — which means the cycle feeds itself and I’m selling exponentially more products each year to those customers — all in a continuous feedback loop.That’s how you build an ultra-simple one-person six figure info product empire.

I’ve put together a course to walk you through that process in step-by-step detail.

And yes, it’s delivered entirely over email.

It’s called Email Delivered Courses and it’s a complete walk-through of how I come up with ideas, quickly test & build them entirely over email, and then sell them forever:

• How to pre-sell your courses and verify there’s demand before you’ve written a word (both if you have an existing list, and if you’re starting from scratch)
• How to write your course lessons if you’re an expert sharing everything you know (this process makes your customers completely addicted to every email you send — and they take only 30-60 minutes each to write)
• How to create a course people happily pay for if you’re NOT an expert in your niche yet and don’t want to pretend to be one (this is how I got started)
• How much to price your courses (I’ve charged from $20 to $999 for email delivered courses and people happily paid)
• How to build an ultra-responsive mailing list to sell more courses to
• And so much more

If you’ve found yourself struggling to put together digital courses…

Or if you’re an entrepreneur with an existing business who simply wants a fool-proof way to add a massive income stream to your funnel that your customers LOVE (and avoid spending months building something people potentially don’t actually want)…

You need an Email Delivered Course in your business.

And this course will be worth at least 100x what you pay for it.

Sales Page:_https://www.emaildeliveredcourses.com/