This briefing document summarizes the key themes, benefits, and components of the “B2B Writing Apprentice” program, as detailed in its enrollment application. The program is designed to equip aspiring B2B writers with the skills and knowledge necessary to succeed in the industry, under the mentorship of Master B2B Copywriter Steve Slaunwhite.
Main Themes and Program Objectives
The “B2B Writing Apprentice” program centers around accelerated skill development, practical application, and direct mentorship to launch or advance a freelance B2B writing career. Its core objectives are to transform participants into “in-demand B2B writers” within a “10 short weeks” timeframe, addressing the perceived “desperate need” of B2B companies for “well-trained writers.”
Most Important Ideas and Facts
- Mentorship by Steve Slaunwhite: The program’s central appeal is direct coaching and guidance from “Master B2B Copywriter Steve Slaunwhite.” Participants actively seek his “help and guidance” to acquire “professional skills and knowledge.”
- Structured 10-Week Training: The program is a concise, intensive “10-week” course, suggesting a rapid path to proficiency.
- Hands-on, Interactive Learning:Live Sessions: The program features “10 live training sessions” held weekly on Mondays at 2 p.m. ET, offering “guidance, insights, and tips directly” from Steve Slaunwhite.
- Interactive Format: Sessions utilize a “powerful ‘interactive format'” allowing participants to “follow the sessions and exercises, and see live examples in real time.”
- Q&A Opportunities: Participants can “ask any and all of the questions” during live sessions and “throughout the week in the exclusive B2B Writing Apprentice Facebook group.”
- Practical Application and Feedback:Five Practice Assignments: A critical component is the submission of “five different practice assignments” for “personal feedback and input.”
- Certificate of Completion: Successful completion of the program and assignments leads to the “prestigious Certificate of Completion.”
- Monetary Incentive and Potential for Client Referrals:$1,000 Check: Participants have “the chance to be handed a check for $1,000 for [their] writing” upon successful completion of assignments, providing a direct financial incentive.
- “Shortlist” for Overflow Clients: Steve Slaunwhite will be “keeping a close eye on his apprentices” and may add some to his “‘shortlist’ of writers he might send his overflow clients to,” offering a direct pipeline to potential work.
- Comprehensive Resource Access:Anytime Access to Steve (Facebook Group): Participants gain “ANYTIME access to Steve via the private Facebook group for the duration of the program.”
- Online Training Library: Full access to a “Training Online Library of Resources,” including “FIVE special pre-recorded video lessons” that expand on weekly sessions, providing a “deeper understanding of B2B writing.”
- Recorded Sessions: All live sessions are “recorded and cataloged and made available… on myAWAI Member Page,” ensuring no content is missed.
- Key Supplemental Bonuses:B2B Buyer Persona Mini-lesson: A “mini video tutorial” on “how to create and use B2B ‘buyer personas’ to make my copy more effective,” including a “short writing exercise.” This emphasizes a core B2B marketing concept.
- Writing Worksheets: Practical “worksheets” to “summarize all the benefits of my client’s product and services, making it easy to write product description sheets, emails, brochures, and other B2B copywriting assignments.”
- Portfolio One-Sheet Worksheet: A tool to “showcase my writing samples” and “organize my writing samples so clients can see at a glance the types of projects I’ve been trained to write.” This directly addresses the need for a professional portfolio.
Conclusion
The program promises to deliver the “skills and knowledge [needed] to start my B2B writing career” by combining structured learning, direct mentorship, practical exercises with feedback, and supplementary resources designed for immediate application in the B2B writing landscape. The potential for a $1,000 check and referrals from Steve Slaunwhite further enhances its appeal as a career accelerator.
Sales Page:_https://awai.infusionsoft.app/app/orderForms/bcs
Delivery time: 12 -24hrs after paid
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