Build a Coaching Business On Your Own Terms – Zac Hansen

This article delves into the innovative approach to build a coaching business, championed by figures like Zac Hansen, that prioritizes freedom, profitability, and a sustainable lifestyle over the traditional burnout model of 1-on-1 coaching.

Build a Coaching Business

The allure of coaching often stems from a passion for helping others and a desire for autonomy. However, many coaches find themselves trapped in a cycle of endless client calls, relentless sales efforts, and a constant feeling of being chained to their business. The traditional 1-on-1 model, while rewarding, can quickly lead to burnout and a diminished quality of life. But, what if there was a better way? A way to build a coaching business that offered both significant income and the freedom to enjoy it? That’s where the concept of a “Productized Coaching Business” comes in.

The Problem with Traditional Coaching

The inherent flaw in the traditional coaching model lies in its direct correlation between time spent and income earned. Each coaching session requires a dedicated block of time, limiting the number of clients a coach can realistically serve. This scarcity often leads to compromises, such as taking on clients who aren’t an ideal fit or sacrificing personal time to meet financial obligations. The constant pressure to acquire new clients and retain existing ones creates a stressful and unsustainable business environment because you are not able to build a coaching business.

Furthermore, the repetitive nature of 1-on-1 coaching can become mentally draining. Coaches find themselves delivering similar advice and strategies repeatedly, leading to a sense of stagnation and a lack of fulfillment. The sales process itself can also be a significant source of stress, requiring coaches to constantly sell their services and overcome objections, often feeling like a never-ending uphill battle to build a coaching business.

The resulting burnout is a common lament among coaches. They find themselves resenting the business they initially created out of passion, feeling trapped and unable to escape the cycle of endless work. This leads to a negative impact on their personal lives, strained relationships, and a diminished overall sense of well-being. Building a coaching business should enable freedom, not confinement.

Embracing the Productized Coaching Model

The productized coaching model offers a refreshing alternative. Instead of selling individual coaching sessions, coaches create and sell packaged programs, courses, or resources that address specific client needs. This allows them to leverage their expertise and deliver value to a larger audience simultaneously, breaking free from the time-for-money trap and build a coaching business that is more scalable..

This model prioritizes creating leverage. By crafting a single, high-value product or program, coaches can serve multiple clients without increasing their workload proportionally. This creates a more efficient and profitable business that allows them to work smarter, not harder. A productized coaching business is structured to run efficiently, requiring minimal daily oversight and generating consistent income with less effort.

The key to success with a productized coaching business lies in creating a simple, easy-to-understand offer that resonates with the target audience. This offer should be so compelling that potential clients readily accept it without extensive deliberation or sales calls. The simplicity and clarity of the offer streamline the sales process, freeing up the coach’s time and energy to focus on other aspects of the business and build a coaching business.

Key Components of a Successful Productized Offer

When considering a productized offer, you should keep these points in mind.

• Simple Offer: The core of a successful productized business is a straightforward, easily understandable offer. Clients need to grasp the value proposition quickly and see the potential benefits without extensive explanation. Ambiguity leads to hesitation, while clarity fosters confidence.
• Easy Yes Offer: The ideal offer is one that clients readily accept, minimizing the need for persuasive sales tactics. This means clearly addressing a specific pain point or desired outcome and presenting the solution in an attractive and accessible way.
• Productized Offer Doc: This crucial document outlines the details of the productized coaching offer, including the target audience, value proposition, program structure, and pricing. It serves as a blueprint for the entire business and ensures clarity and consistency in the delivery of the service and build a coaching business.

Getting Paid to Get Clients: This innovative approach integrates the client acquisition process into the productized offer itself. By requiring an initial investment or commitment, coaches can attract more serious and motivated clients, ensuring a higher likelihood of success. Moreover, this strategy helps cover marketing costs and incentivizes potential clients to take action immediately.

Zac Hansen

Zac Hansen’s journey exemplifies the transformative power of the productized coaching model. Burning out with the traditional coaching approach, he discovered a better way to build a coaching business that aligned with his desire for freedom and profitability. His story serves as inspiration for countless coaches seeking to escape the constraints of the 1-on-1 model and create a business that truly serves their lifestyle.

The Turning Point: Witnessing a $30M ARR Business

Zac Hansen‘s perspective shifted drastically after learning about a productized business generating over $30 million in annual recurring revenue (ARR) with a remarkably simple offer. This revelation demonstrated the immense potential for scale and profitability that could be unlocked by moving away from the traditional service-based model. This success story challenged his assumptions and ignited a desire to explore alternative approaches to build a coaching business.

The key takeaway from this encounter was the power of leverage. By creating a productized offer, this business was able to serve a vast number of clients without being limited by the constraints of individual service delivery. This model highlighted the potential to significantly increase revenue while reducing the workload and stress associated with traditional coaching. It gave Zac Hansen the confirmation that build a coaching business can be done differently and more effectively.

This moment served as a catalyst for Zac Hansen to question his own business model and explore the possibilities of productizing his coaching services. He began to dissect the strategies and tactics employed by successful productized businesses, seeking to understand the underlying principles and identify opportunities to apply them to his own coaching practice and build a coaching business more efficiently.

From Burnout to Breakthrough: The Productized Offer Doc

Inspired by the success he witnessed, Zac Hansen embarked on a mission to create his own productized coaching offer. The first step in this process was developing a Productized Offer Doc, a comprehensive document outlining the details of his new offering. This document served as a blueprint for his productized business, defining the target audience, value proposition, program structure, and pricing and build a coaching business.

The Productized Offer Doc forced him to clarify his thinking and articulate the specific problem he was solving for his clients. It also helped him to define the key components of his coaching program and structure it in a way that was scalable and easy to deliver. This process of creating the Productized Offer Doc was a crucial step in transforming his business from a time-intensive service to a leveraged asset and build a coaching business with much ease.

Within days of completing his Productized Offer Doc, Zac Hansen experienced a remarkable transformation in his business. He enrolled five clients into a premium recurring revenue offer without making a single sales call. This sudden influx of new clients validated his approach and demonstrated the power of a well-crafted productized offer to attract and convert potential clients with minimal effort. This was possible because he chose to build a coaching business on his own terms.

Helping Others Get Paid to Get Clients

Emboldened by his own success, Zac Hansen began sharing his knowledge and experience with other coaches and entrepreneurs, helping them to create their own productized coaching businesses. He developed a system for “getting paid to get clients,” a strategy that involves integrating the client acquisition process into the productized offer itself. This involves charging an upfront fee or requiring an initial investment from potential clients, ensuring that they are serious and committed to the program before enrolling.

This approach not only attracts more qualified leads but also helps to cover marketing costs and incentivize potential clients to take action immediately. Zac Hansen has since helped dozens of people implement this strategy and build lean, profitable productized coaching businesses. This highlights the effectiveness of his system and its ability to empower others to escape the traditional service-based model and build a coaching business that offers both financial rewards and personal freedom.

Many of his clients saw improvements. The act of paying upfront demonstrates a greater level of commitment and investment, leading to increased engagement and better results. Furthermore, it eliminates the need for lengthy sales calls and persuasive tactics, streamlining the client acquisition process and freeing up the coach’s time.

Conclusion

In conclusion, building a coaching business based on the productized model, as championed by figures like Zac Hansen, offers a path to escape the burnout and limitations of traditional 1-on-1 coaching. By creating simple, high-value offers, coaches can leverage their expertise, serve a larger audience, and achieve greater financial success while regaining control over their time and lifestyle. The key is to develop a clear Productized Offer Doc, integrate client acquisition into the offer itself, and embrace a mindset of simplicity, efficiency, and freedom.

Sales Page:_https://productizedcoach.com/