I’m going to give you the exact system I developed for not only writing high converting email campaigns for clients… but also my system for finding, attracting, and closing “whale” clients who pay you a buttload of cash each month for your email writing skills.
If you’d like to earn an awesome living as an in-demand, highly paid email copywriting PRO… who can write money-making email marketing campaigns in your sleep… and get paid better than most doctors or lawyers… then this is the most important message you’ll ever read.
A couple years ago, I ran a small group coaching program for a select group of freelance copywriters who wanted to become PRO email copywriters.
Basically, after becoming one of the most in-demand email copywriters on the market… I had a LOT of writers reaching out to me, asking if I could teach them what I knew.
On top of that, I really wanted to ‘document’ all of the systems and processes I used in my business that were previously living in my head.
I wanted to get it ALL out onto paper.
Over the course of six weeks, I took this group of copywriters through EVERY single step of the process I used when I work with clients to create record-breaking email campaigns.
I showed them my process for researching markets 90% quicker… so they could learn EXACTLY what they needed to put in their emails to convert well.
I showed them ALL of my formulas and structures for writing high converting emails FAST. (These formulas helped some of my students cut their email writing time from over 2 hours to less than 20 minutes.)
I showed them my process for campaign mapping… so all of the emails they wrote made sense in a sequence… and so the campaign flowed properly and so they weren’t leaving sales on the table.
I showed them how to write more effective broadcast emails using interesting hooks and stories.
I showed them my secret method for crafting high converting autoresponders.
I even walked them through my exact 12-email launch formula that’s responsible for millions of dollars in sales from the launches I’ve done.
I gave them dozens of tips and tricks I use in my own writing to make their own email irresistible… so their
client’s customers would fall in love with their copy.
Table of Contents
But, I didn’t stop there…
I ALSO showed them my bread and butter strategies I use in my copywriting business (to this day) to become inundated with copywriting clients.
I showed them how to STOP chasing clients… and how to get clients to start chasing YOU.
I showed them how to flip the power dynamic in a client conversation so they’re practically begging you to take their money.
I gave them my exact sales call closing script that I’ve used to close over $500,000 worth of client work in my career. (Some of them followed this to a T and were able to double their project fees as a result… because they FINALLY knew how to run a client call properly.)
I also showed them my process for pricing out projects and creating attractive packages that would have clients stumbling over themselves to buy.
And that’s just the tip of the iceberg…
I recorded every lesson and packaged it up into an easy-to-consume course.
Hundreds of email copywriters have accelerated their careers by modeling my methods in their own business.
This stuff just works!
I’d like to give you the same opportunity.
For the first time EVER… you can buy ALL the recordings from this coaching program.
The Email Copy Academy Course
Here’s everything you’re going to learn when you pick up The Email Copy Academy Course today…
Module #1: Super Simple Email Marketing 101
How to choose the right email software for your business
How to use you email software without getting confused by all the tech
How to keep your list healthy and engaged (and how to reactivate it if it’s gone cold)
My simple process for market research that reveals everything you need to know about your market to make a ton of sales
A worksheet you can fill out that will give you virtually unlimited amounts of email ideas that your target market will love to read
How to create lead magnets people can’t resist
How to use your lead magnet to get your first 200+ subscribers
How to test your lead magnet to see if people will want it before you spend time creating it
Module #2: The Anatomy of Emails That Sell
The psychology behind emails that sell and emails that don’t
12 rules for email marketing that will make every email you write twice as profitable
My 10+ formulas for subject lines people can’t ignore (these are infinitely adaptable… and I provide dozens of examples you can model)
My 14 highest converting email formulas (after writing thousands of emails for clients, these 14 are the ones
I always go back to when I’m looking for a ‘sure thing.’) The best part is… you can reuse these formulas over and over again without people ever even knowing… they are easily adaptable for whatever product you’re selling.
My simple formula for crafting emotionally compelling stories that make people fall in love with your emails
Advanced storytelling tips that keep shift people’s beliefs and make your brand the only one they ever want to do business with
Copy breakdowns of emails from multi-million dollar campaigns I’ve created for clients
Module #3: Email Strategy
Different email strategy models you can use for your business… and how to choose the one that’s right for you.
Tips for keeping out of the spam box… so that your emails don’t get lost in the shuffle
How to write broadcast emails people look forward to… and buy from (without needing scarcity, urgency, deadlines or discounts)
How many times a week should you email? (I’ll tell you exactly what’s right for your business)
What to put in your broadcasts so people never get bored… and so they grow to love the emails you send them.
How to write an autoresponder that actually converts
Campaign Mapping – my process for mapping out complete sequences and campaigns, so that you’ll never stare at a blank page wondering what to write again.
Broadcast & autoresponder email copy and strategy breakdowns – see firsthand how I write these for my clients and for myself
And much, much more!
Module #4: Big-Money Launches
The four stages of every launch campaign (and the psychology behind each one)
How to gather feedback from your launch to make even more sales during all of your future launches
My framework for writing successful product launch email campaigns
The different types of product launch campaigns… and how to adapt your emails for any kind of launch.
Two super-successful email launch sequence breakdowns (one of these generated six figures of sales in four days flat… with nothing but a few emails and a sales page!)
Module #5: How to Get Email Copy Clients
How to get a paying client as fast as TODAY, without sending out any cold emails.
How to find and attract more of your dream clients (you know, the ones who pay you well and respect your hard work)
The four best methods of lead generation for copywriters… and how to use them to get booked solid with well-paying copy clients.
How to network without feeling like a weirdo. (And how to get dozens of people to refer multiple clients to you year after year.)
How to become everyone’s “go-to” copywriter… even if you’re still getting your reps in.
How to leverage yourself and start attracting clients with content. (This is especially awesome once you start getting clients reaching out for stuff you created months ago. It really builds your authority and positioning in the marketplace.)
And much, much more…
Module #6: Closing The Deal & Delivering Results
How to get clients to apply for the privilege of speaking with you (this turns the table and puts the power back in your favor)
How to mentally prepare yourself for the sales call (and how to get rid of all the butterflies and jitters you might feel when you normally talk with clients.)
An almost “word-for-word” script you can follow when you’re on a call with clients… that will close deals for you, even if you’re introverted and are terrified of talking about money over the phone.
How to close deals and get paid the same day… without ever having to send a proposal. (This isn’t for everyone… but it can save you some administrative headaches and time that you’d normally spend crafting an elaborate proposal that most people don’t want to read anyway).
What to do IMMEDIATELY after a client says ‘yes.’ If you fumble this part… the deal might fall apart right in front of your eyes.
How to price your email copywriting services… how to put together packages… and how to actually get paid after the client says ‘yes.’
How to deliver your project and provide a dream come true experience for your clients… so they’ll wanna hire you again and again and again.
How to turn a one-time copy job into many jobs… or even a retainer deal.
And much, much more…
The entire course is laid out in an easy-to-implement system you can use immediately to take your business to the next level.
It’s a self-paced, home-study course so you can go through it at your own leisure.
And you’ll have lifetime access to the recordings, so you can go through it again and again.
You get access to all the course worksheets, slides, and email examples… in addition to the 12+ hours of instruction.
I even included the recordings of the feedback videos I gave to the writers who went through the original coaching program… so you can see the exact pieces of advice I gave them to punch up their email copy fast.
EVERYTHING you need to become an effective email copywriter is waiting for you inside.
How Much Is Email Copy Academy?
ECA is a STEAL of a deal.
When I used to offer this as a coaching program (which, I don’t anymore – so please don’t ask)… it was $3,096 to join.
But I realized not everyone could afford that.
I wanted to make this super affordable, so any email copywriter who wanted to learn from me could get access to their training at a reasonable price.
Why You Should Join Email Copy Academy Right Now
Even at the current price, ECA is an incredible bargain.
And to be honest… I’m going to raise the price soon.
(If you’ve followed me for a while, you know I do this with EVERY single one of my products, over time.)
It could be tomorrow… or it could be a few weeks from now.
Just know that the price will rise soon, without warning. So this is the lowest you’ll ever see it.