ONLINE REVIEWS ARE A GOLDMINE OF INSIGHT
You don’t need to guess what buyers want (or don’t want) from products like yours.
My review mining system helps you learn from real buyers so you can drive sales (and look like a genius)
FACE IT—YOUR CLIENT (OR TEAM) DOESN’T HAVE THE ANSWERS YOU NEED TO DO GREAT WORK
They may think they understand their buyers but…
When you press them to explain who they target or what motivates people to buy their solution over others, their answers are surface-level at best.
They usually spout off generic stuff like, “People love our [random feature]” or “We’re cheaper than the competition” or “We offer good value at a fair price”.
If you wanna figure out how to cut through the noise and attract people who are gung-ho and ready to buy, these aren’t the kind of answers you need.
If you’re lucky, the team will share some demographic info about their buyers or talk about the size and sector of the companies they sell to.
That’s a start. But even if you can get in front of buyers like those ones, what will you say to them?
After all, none of that actually tells you what you need to know:
What triggers people to seek out and buy products like theirs?
Sadly, the team probably doesn’t know.
(Chances are they don’t even know that they don’t know.)
And even if they’re willing to admit that they’re missing critical information…
PERSUASION ISN’T A GUESSING GAME
- You’re a smart marketer who feels like you’re under constant pressure to drive results
- Your client or team is unclear on who their best buyers are (and may not even realize it)
- You want to present ideas that you’re confident will work AND make you look like a badass
A REPEATABLE SYSTEM
In the beginning, review mining can be overwhelming and tedious
Our Golden Nugget Review Mining System gives you a step-by-step process to follow and tools and templates that will save you hours and hours of manual work
You’ll have everything needed to:
Choose which buyers to target first
Zero-in on the best-fit buyers so you know exactly who to market to (and who you should ignore)
Understand the buyer journey
Discover the pains, goals, and selfish desires that drive buyers to seek out and choose solutions like yours
Figure out what *doesn’t* work
Analyzing your competitor’s bad reviews can help you to smart and leapfrog months (or years) of mistakes by quickly identifying what doesn’t work
Look like a total badass
Craft insight-driven copy and marketing ideas that wow the team and earn the trust you need to succeed
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