Kim Kraus Schwalm – Copywriting Velocity

In this training, you’ll get to see me break down a successful anti-aging VSL control from beginning to end!

• How to gain an unstoppable edge by getting what you need in your “start kit”—plus other essentials you should request that many copywriters don’t think to ask for!
• Why you should always go beyond what the client gives you. Here’s where else to look for the best studies and other proof elements to boost your copy’s power.
• How I analyzed the current control I was up against—and identified its strengths and weaknesses. (You can use this same process for every new promo you write!)
• The actual research article that sparked my “big idea”—and handed me a hot new control. (I take you from initial “spark” to finding the right story to use in my lead).
• The exact emails I used with my client to move the approval process along quickly and sell them on my desired copy platform. (Many less experienced copywriters flub these communications up!)
• Why I structured the promo the way I did—plus the thinking that went into the order of ingredients presented.
• Where I first introduced the product in the VSL—and what you should always take into consideration when deciding when to introduce yours in any long-form promotion.
• The specific ingredient naming strategy I used to set the product apart from the competition. (You can make even the most common and boring ingredients sound new and unique when you do this!)
• The simple close trick that makes your prospect act NOW (no, it’s NOT a deadline!)
• How to “throw down the gauntlet” in your close copy. This strategy takes “future pacing” to an even more effective level. Plus the actual copy in my promo that did this.
• And much more!