[GroupBuy] TMS Media – Engaging Ads Academy

TMS Media stands at the forefront of digital advertising, offering The Engaging Ads Academy—a revolutionary online course designed to transform how businesses approach video advertisements and achieve unparalleled sales growth.

TMS Media

TMS Media, helmed by the visionary twin brothers Mitchell and Stephen, represents more than just a brand; it embodies a saga of relentless dedication, strategic evolution, and unparalleled success in the demanding realm of digital content and advertising. Their journey began not in the cutthroat world of online marketing, but with a foundational passion for filmmaking in 2015. This initial creative impulse, a desire to tell stories through the lens, provided a unique vantage point from which they would eventually dissect and master the art of video advertising.

What started as an artistic pursuit gradually transitioned into a pragmatic understanding of how compelling visuals and narratives could be leveraged not just for entertainment, but for powerful commercial impact. Their early endeavors, marked by continuous learning and adaptation, laid the groundwork for a sophisticated video agency. This agency became their proving ground, a crucible where theoretical knowledge was forged into practical expertise, ultimately positioning TMS Media as a credible authority in a highly competitive industry. The depth of their experience, nearly a decade long, isn’t just about time spent, but about the quality and breadth of challenges overcome, clients served, and, most importantly, results delivered across diverse sectors.

This rich background differentiates TMS Media from many other digital course providers. They aren’t merely academics teaching theory; they are practitioners who have navigated the complex landscape of online advertising, worked directly with industry giants, and, in doing so, uncovered proprietary strategies that consistently outperform standard approaches. The transition from a service-based agency to creating The Engaging Ads Academy reflects a profound understanding of scalability and impact. Having mastered the ability to generate significant returns for clients, they recognized the immense value in democratizing their hard-won knowledge, empowering others to replicate their success.

This strategic pivot allowed them to move beyond one-to-one client engagement to a broader educational mission, spreading their “secret strategies” to a wider audience eager to tap into the power of effective video advertising. The foundation of TMS Media is thus built on a blend of creative passion, methodical execution, and a proven track record that speaks volumes about their capability and commitment to delivering tangible value. Their approach is rooted in real-world application, making their insights not just theoretical concepts, but battle-tested methodologies.

The Genesis of Giants: From Filmmaking Dreams to Global Brand Partnerships

The origin story of Mitchell and Stephen, the architects behind TMS Media, is a compelling narrative of passion meeting pivot. Their initial foray into the world of film in 2015 wasn’t driven by marketing metrics or sales funnels, but by the raw desire to create, to craft stories, and to master the craft of filmmaking. This fundamental grounding in cinematic principles—understanding composition, lighting, sound, and narrative flow—instilled in them an intrinsic appreciation for visual storytelling that many traditional marketers often lack. It taught them how to capture attention, evoke emotion, and build suspense, skills that, while seemingly artistic, are profoundly impactful in advertising. This creative foundation proved to be an invaluable asset as their journey evolved, transforming their initial filmmaking aspirations into a highly successful video agency.

The leap from individual creators to a full-fledged agency marked a significant expansion of their capabilities and reach. Working with “the biggest brands in the world,” such as Nike and The Ridge Wallet, wasn’t merely a feather in their cap; it was an intensive training ground. These high-stakes engagements demanded not just creativity but also strategic acumen, tight deadlines, rigorous performance benchmarks, and an acute understanding of diverse market segments.

Crafting ads for a global sportswear giant like Nike or a disruptive product like Ridge Wallet required them to become masters of online social media advertising, pushing the boundaries of what was considered effective. They weren’t just producing videos; they were engineering viral content, optimizing for specific platforms, and obsessing over conversion rates. This intense, hands-on experience, dealing with massive budgets and immense scrutiny, provided them with invaluable insights—a “few secret strategies” as they call them—that allowed their ads to consistently outperform competitors. These aren’t theoretical constructs found in textbooks; they are results of countless hours of testing, iteration, and direct engagement with market dynamics.

This deep immersion into agency work, particularly with such high-profile clients, refined their understanding of what truly makes an ad resonate and convert. They learned that it wasn’t just about production values or trending music, but about deeply understanding human psychology, crafting compelling hooks, and presenting a clear value proposition. The iterative nature of agency work, where every campaign provides data for the next, honed their analytical skills, allowing them to decipher trends, identify optimal targeting, and fine-tune creative elements for maximum impact.

Their experience with Nike, for instance, would have exposed them to the intricacies of aspirational branding and large-scale audience engagement, while their work with The Ridge Wallet likely emphasized direct response marketing and product differentiation. This unique blend of artistic sensibility and data-driven strategy, cultivated through years of high-level agency work, created the fertile ground from which TMS Media‘s Engaging Ads Academy would eventually blossom, offering a distillation of their real-world triumphs.

Credibility Forged in Revenue: The $1M+ & $350K/Month Milestones

The credibility of TMS Media and its founders, Mitchell and Stephen, isn’t built on buzzwords or theoretical frameworks; it’s forged in the undeniable crucible of cold, hard revenue and significant ad spend. Their narrative isn’t just about creating ads for others, but about applying their mastered strategies to their own ventures, yielding incredibly lucrative results. The prime example is their success with the Part-Time Creator Academy, for which they generated “over $1M+” in just seven months. This milestone is not only a testament to their marketing prowess but also highlights the viability and scalability of their methods when applied directly.

Achieving an average “2 to 1 return on ad spend” (ROAS) on a million-dollar revenue in seven months is a staggering feat, indicating that for every dollar they invested in advertising, they recouped two dollars in sales. This figure is not merely impressive; it demonstrates a highly efficient and profitable advertising machine, a direct outcome of the “secret strategies” they now teach. It underscores that their approach isn’t just effective at generating awareness; it’s a direct pathway to substantial financial returns.

Beyond their own product’s success, TMS Media‘s operational scale speaks volumes. The fact that they “scaled their business to be profitable spending over $350K per month on ads” signals a level of expertise and confidence few in the industry possess. Managing such a colossal monthly ad budget profitably requires not only an intricate understanding of ad platforms and targeting but also a robust system for creative iteration, performance tracking, and rapid optimization.

This isn’t amateur hour; it’s the domain of seasoned professionals who have mastered the nuances of digital arbitrage at an elite level. Furthermore, the revelation that they have “single ads that we’ve spent over $750,000 on” is perhaps the most compelling piece of evidence. A single ad creative, so effective and rigorously optimized that it warrants an investment approaching a million dollars, indicates a profound understanding of creative potency and its ability to sustain massive scale. Such an investment is only possible if the return is consistently positive and predictable, eradicating any notion of luck and replacing it with strategic execution and data-driven confidence.

This direct, personal application of their strategies for their own business, achieving such gargantuan figures, eliminates any skepticism about their methods’ efficacy. It’s one thing to consult or advise; it’s entirely another to put your own capital on the line, scale to these heights, and publicly share the results. Their success with the Part-Time Creator Academy is not just a case study; it’s a living, breathing demonstration of the power of the TMS Media methodology. It provides a real-world blueprint for what happens when their principles of engaging video ads are meticulously applied. This level of financial proof transforms theoretical instruction into actionable, revenue-generating strategies, making their teachings not just credible but exceptionally desirable for anyone aspiring to serious business growth through paid advertising.

The Simplicity of Success: iPhone, No Crew, Millions in Revenue

One of the most striking aspects of TMS Media‘s philosophy, and a profound testament to their approach, is the emphasis on achieving massive success with minimal, accessible resources. This ethos runs counter to the prevailing misconception that high-dollar advertising requires professional studios, expensive equipment, and large crews. Mitchell and Stephen firmly debunk this myth by proudly stating that their own highly successful ads for their products were “shot entirely on an iPhone with no fancy equipment or crews of people.” This isn’t just a cost-saving measure; it’s a strategic choice that underscores their core belief: content and creativity are king, not production value. The ability to generate such significant revenue with everyday tools democratizes the field, making effective video advertising accessible to entrepreneurs, small businesses, and individuals who may not have the budget for traditional agency-level productions.

Their experience extends beyond their own ventures to working with titans like Nike and, notably, The Ridge Wallet. Their work for Ridge Wallet even culminated in a commercial airing on TV, generating “millions of dollars in revenue.” This particular example is remarkable because it bridges the gap between digital and traditional media, demonstrating that compelling, effective advertising transcends platform-specific requirements. The fact that their creative approach, likely born from a lean, mobile-first mentality, could translate to the demands of television and still yield multi-million dollar returns, speaks to the universal power of well-crafted ad concepts and persuasive storytelling. It shows that their “secret strategies” are fundamentally sound, adaptable, and potent, regardless of the distribution channel. This level of impact, from an ad that presumably leveraged the same creative principles taught in their academy, solidifies their claim that the essence of a winning ad lies in engaging content, not elaborate setups.

This focus on simplicity also empowers their students. By demonstrating that an iPhone can be the primary tool for content creation, TMS Media effectively removes a major barrier to entry for aspiring advertisers. It shifts the focus from anxiety over technical specifications or equipment costs to the more crucial aspects of ideation, scripting, and understanding human psychology. It instills confidence in individuals that they already possess the necessary tools to begin their journey. The underlying message is clear: true mastery in advertising comes from a profound understanding of what resonates with an audience, how to structure a persuasive message, and how to present it authentically, rather than from cinematic polish. This fundamental belief in the power of accessible creativity is a cornerstone of The Engaging Ads Academy, making their methods not just effective but also profoundly practical for anyone ready to learn and adapt.

Engaging Ads Academy

The Engaging Ads Academy is more than just an online course; it is a meticulously crafted ecosystem designed to redefine how individuals and businesses approach digital advertising, specifically through the medium of video. At its core, the academy addresses a pervasive challenge in the digital age: how to break through the noise and capture audience attention in a meaningful way that transcends mere viewership and directly translates into sales. The program’s central tenet is to empower users to create video advertisements so compelling that “People willingly watch your ads and want to buy what you’re selling.” This vision moves beyond the traditional, often interruptive nature of advertising, aiming instead for an organic connection that fosters desire and trust.

The transformative promise extends to establishing an “autopilot sales system,” visualized as an “army of salespeople for your business who work 24 hours a day, 7 days a week, and never take a sick day.” This evocative analogy highlights the academy’s commitment to delivering not just ad creation skills, but a fully automated revenue generation machine that allows users to be “making money, literally while you sleep.” This promise of an evergreen sales engine, perpetually working in the background, represents a significant shift from active selling to passive income generation, a highly desirable outcome for any entrepreneur or business owner. The Engaging Ads Academy seeks to democratize this powerful capability, making it accessible even with basic tools.

The academy’s value proposition is multifaceted, addressing critical pain points for modern businesses. Its core goal of increasing sales through engaging video ads and automated revenue is a direct response to the need for sustainable growth. The emphasis on automation portrays ads not as an expense, but as a tireless, round-the-clock sales force. Crucially, the program’s accessibility, stressing that effective ads can be created “even with a smartphone,” removes significant barriers to entry, negating the perceived need for expensive equipment or large production teams.

This aspect resonates particularly with small businesses and individual entrepreneurs previously intimidated by high production costs. The Engaging Ads Academy is unequivocally result-oriented, promising to help users “easily 10X your business from where it is right now,” a bold claim that underscores its efficacy. Furthermore, it directly tackles the time-sink commonly associated with self-learning, positioning itself as a faster alternative to “months of frustrated time searching for answers” on platforms like YouTube. This efficiency highlights the structured, proven nature of the curriculum, condensed from years of real-world experience by TMS Media.

The Core Promise – Autopilot Sales and Effortless Engagement

The foundational allure of the Engaging Ads Academy lies in its audacious core promise: to transform the often-tedious and expensive process of advertising into an “autopilot sales system.” This isn’t merely about generating clicks; it’s about engineering an entire revenue-generating mechanism that operates autonomously, relentlessly, and without human intervention once set up. The vivid imagery of an “army of salespeople for your business who work 24 hours a day, 7 days a week, and never take a sick day” paints a compelling picture of a utopian business model.

Imagine a scenario where your sales force incurs no salaries, requires no management overhead, and consistently performs, even while you are asleep, on vacation, or focused on other aspects of your business. This promise directly addresses one of the most significant challenges for entrepreneurs: how to scale revenue without proportionally scaling operational costs or personal time investment. The academy positions itself as the key to unlocking true leverage, allowing businesses to expand their reach and conversion capabilities far beyond what a human sales team, no matter how dedicated, could achieve.

What truly differentiates this promise is the emphasis on willing engagement. The goal isn’t just for people to see your ads, but for them to “willingly watch your ads and want to buy what you’re selling.” This shifts the paradigm from intrusive advertising to attractive content. In an age of ad blockers and content overload, capturing voluntary attention is gold. The academy posits that by mastering the art of creating genuinely engaging video ads, businesses can transcend the traditional marketing funnel where ads are interruptions, and instead become sources of valuable, desired content.

When ads are willingly consumed, the journey from awareness to desire to purchase becomes far smoother, less resistant, and ultimately, more profitable. This focus on engagement isn’t just a feel-good marketing tactic; it’s a strategic imperative. High engagement signals to algorithms that your content is valuable, leading to wider distribution, lower ad costs, and a more receptive audience, creating a virtuous cycle of visibility and conversion.

The tangible outcomes promised are equally compelling. The ambition to help users “easily 10X your business from where it is right now” is a bold declaration of confidence in the methodology. For a startup struggling with their first sales, a 10x increase could mean viability. For an established business, it could mean market dominance or a significant expansion. This result-oriented approach underpins the entire curriculum, implying that every module, every lesson, and every strategy is geared towards achieving this aggressive growth target. Furthermore, the practical benefit of “saving months of frustrated time searching for answers” is a powerful draw.

In the fast-paced digital landscape, time is money. Avoiding the trial-and-error pitfalls of self-learning, sifting through endless, often contradictory advice on platforms like YouTube, provides immense value. The academy serves as a streamlined, proven pathway to mastery, cutting through the noise and delivering only the essential, high-impact strategies. This blend of automated revenue, willing audience engagement, aggressive growth potential, and significant time savings encapsulates the profound value proposition of the Engaging Ads Academy, making it an indispensable resource for ambitious individuals and businesses.

Decoding the Winning Formula: Creative as King and Psychological Mastery

The Engaging Ads Academy structures its winning formula around a logical, iterative 4-step process: Planning & Research, Scripting, Shooting/Editing, and Launch/Optimization. This methodical approach ensures that no critical phase of ad creation is overlooked, providing a comprehensive blueprint for success. Underlying this structure is a core philosophy articulated by TMS Media: “Most often it isn’t who has the best product who wins, it’s the one who has the best marketing,” and “CREATIVE IS KING in paid advertising today.” This insight is profound, challenging the conventional wisdom that product superiority alone guarantees market success. Instead, the academy champions the idea that even an average product, when paired with exceptional marketing and compelling creative, can dominate its niche, underscoring the paramount importance of the ads themselves over brute-force media buying or simply having a good offering.

The first stage, Planning & Research, is critically emphasized as the “Most Important Step,” echoing the adage, “if you fail to plan, you plan to fail.” This phase dives deep into the strategic foundations of effective advertising, moving beyond superficial tactics to understand the very “Mindset Of An Engaging Ads Creator.” It’s here that students learn “Cheat Code Marketing Tactics And Hacks,” specifically those targeting human psychology – a crucial differentiator enabling hyper-persuasive ads. Understanding “Your Target Customer” is paramount, going beyond demographics to uncover their desires, pain points, and aspirations.

“Market Research For Your Engaging Ads” involves scrutinizing competitors and analyzing their ad spend, providing a clear map of the competitive landscape. The curriculum meticulously explores the “Stages Of A Customers Journey,” ensuring ads are tailored to resonate at each touchpoint, and introduces “The Flywheel Of Paid Advertising,” explaining how algorithms can be optimized for continuous growth. This comprehensive planning stage culminates in “The Birth Of A Winning Ad Concept” with an “ad concept handbook,” emphasizing the “5 Characteristics Of A Winning Ad Concept” – insights derived from TMS Media‘s extensive experience with top brands.

Moving to Scripting, the academy declares it “the most important part of your ad creation process as the words you say are what persuade people to buy.” This highlights the often-overlooked power of copy in visual media. The innovative “FLEX SCRIPT Script Writing Framework” aims to simplify this complex task, making it “as close to a fill-in-the-blank process as possible,” reducing writer’s block and ensuring persuasive narratives. Key lessons focus on “Mastering Engaging Ads Hooks” – the critical first 5 seconds that determine an ad’s fate – and “Developing Perfect Ad Angles” that resonate deeply with specific audience segments.

The section on “The Key To Being Hyper Persuasive In Your Ads” delves into the psychological triggers and linguistic patterns that compel action, further complemented by “Engaging Ads Concepts You Can Steal,” providing practical examples and inspiration. This deep dive into the psychology of persuasion, from initial hook to compelling call to action, epitomizes the academy’s commitment to creating ads that don’t just inform but fundamentally transform perception and drive conversion.

Practical Execution: From Smartphone to High-Retention Editing

The Engaging Ads Academy demystifies the technical aspects of video ad production, making it accessible to anyone, regardless of their prior experience or equipment budget. A cornerstone of their practical approach is the emphatic statement that you can create highly effective, engaging ads “with just your smartphone!” This declaration serves as a powerful antidote to the common misconception that professional-grade video requires professional-grade (and expensive) cameras and crews.

By showcasing the power of readily available technology, TMS Media removes a significant barrier to entry, empowering aspiring creators and small businesses to jump into the world of video advertising without a hefty initial investment. This section is richly detailed, covering practical elements like “Shooting Your Engaging Ads,” where users learn fundamental techniques for capturing compelling visuals. It moves into granular detail with “Perfecting Your Camera Settings,” ensuring optimal visual quality from a mobile device, and “Becoming A Pro At Video Ad Composition,” teaching how to frame shots effectively for maximum impact and engagement.

Beyond visual capture, the academy addresses critical audio and lighting components often overlooked by beginners. “Mastering Zero Budget Lighting” is a particularly valuable module, demonstrating how to leverage natural light (the most powerful and cheapest light source) and household items to achieve professional-looking illumination without specialized gear. Similarly, “Getting Crystal Clear Audio In Your Ads” equips students with techniques to capture clean sound, acknowledging that poor audio can undermine even the most visually stunning ad.

This comprehensive approach ensures that students can produce high-quality raw footage that is ready for the next crucial stage: editing. The emphasis throughout is on resourcefulness and technique over expenditure, proving that a sharp eye, a good ear, and a solid understanding of principles trump fancy equipment every time. This practical, hands-on guidance truly sets the stage for actionable learning, enabling immediate application of concepts.

The culmination of the creative production phase is the “High Retention Editing Masterclass,” a robust module boasting “over 40 lessons on editing techniques and maximizing engagement.” This extensive masterclass is where the magic of transforming raw footage into captivating advertisements truly happens. It delves into the nuances of pacing, visual rhythm, sound design, graphic overlays, and the psychological impact of specific cuts and transitions—all geared towards keeping viewers hooked from start to finish. The focus on “high retention” is critical; it’s not just about producing a video, but about crafting an experience that holds attention, thereby increasing the likelihood of the message being fully absorbed and acted upon.

Students learn how to use editing software effectively (even free or low-cost options) to create dynamic, fast-paced content that aligns with contemporary social media consumption habits. This masterclass isn’t just about technical proficiency in editing; it’s about understanding the psychology of engagement through visual and auditory manipulation, turning raw clips into persuasive storytelling vehicles. Through these detailed, practical modules, the Engaging Ads Academy ensures that anyone, even with just a smartphone, can produce video ads that not only look professional but also perform exceptionally, retaining audience attention and driving desired actions.

Launch, Optimize, and Iterate: Building a Sustainable Ad Engine

The final and equally critical stage within the Engaging Ads Academy’s 4-step framework is Launch & Optimization. This phase moves beyond creation to the strategic deployment and continuous refinement of video ads, teaching students how to transform their compelling content into a self-sustaining revenue engine. It begins with the practicalities of “Learning To Launch Your Ads,” which covers essential aspects like understanding platform settings, proper campaign organization, and initial budget allocation. This ensures that the perfectly crafted ads are set up for success from the very first impression.

However, the true mastery in this stage lies in the art of iteration and optimization. The academy addresses crucial questions like “How Often Do I Create New Ads?” and, more importantly, “How To Create New Ads With No Extra Work” by advocating for recycling and refreshing existing assets. This innovative approach means that instead of a relentless, exhausting cycle of constant new content creation, users are taught strategies to extend the lifespan and impact of their best performing creatives. The goal is to only need to make brand new ads “a few times a year,” thereby maximizing efficiency and minimizing creative burnout.

This focus on strategic longevity and efficiency underlines a sophisticated understanding of digital marketing. The concept of recycling and refreshing existing assets is a game-changer for many businesses, allowing them to leverage proven winners by simply tweaking hooks, calls to action, visual elements, or targeting. This reduces the creative burden significantly while maintaining performance. It speaks to the TMS Media philosophy that effectiveness doesn’t always require reinvention, but often smart iteration.

The overall “Iterative Approach” championed throughout the academy emphasizes “speed & imperfect action,” encapsulated by the mantra “Done is better than perfect.” This mindset is crucial in the fast-paced world of digital advertising, where waiting for perfection can lead to missed opportunities. It encourages rapid testing, learning from data, and making quick adjustments, rather than getting bogged down in endless revisions of a single ad. This agile methodology ensures that students are constantly improving their campaigns and adapting to market feedback without paralysis by analysis.

Underpinning these practical strategies are the “Central Tenets” that govern the entire Engaging Ads Academy curriculum. The idea of “Creative Is King” reiterates that ad performance today hinges on the quality and engagement of the creative itself, far more than just media buying prowess. This means that even with limited ad spend, a truly compelling ad can outperform a high-budget, poorly conceived one. This principle shifts the focus from deep pockets to clever ideas.

Furthermore, the commitment to “Psychology-Driven” strategies ensures that ads are not just visually appealing but also hyper-persuasive, tapping into the fundamental motivations and biases of human behavior. The “Practicality” of the course, with its emphasis on “actionable, step-by-step tutorials that cut the fluff” and can be implemented with “minimal resources (e.g., a smartphone),” ensures that all lessons are directly applicable and immediately useful. This holistic approach to launch, optimization, iteration, and strategic mindset makes the Engaging Ads Academy a comprehensive masterclass in building and sustaining a high-performing ad engine for any business.

Conclusion

The Engaging Ads Academy by TMS Media presents a compelling, proven blueprint for mastering video advertising, promising automated sales and significant business growth. Leveraging the extensive, real-world experience of founders Mitchell and Stephen—who transitioned from filmmaking to generating millions for their own and global brands like Nike and Ridge Wallet—the program emphasizes that “CREATIVE IS KING” and effective ads require psychological insights, not just large budgets. Structured around a practical 4-step process (Planning & Research, Scripting, Shooting/Editing, Launch), the academy empowers individuals and businesses to create highly engaging video ads using readily available tools like a smartphone, transforming ads into a 24/7 sales force. It is designed for ambitious learners seeking a results-oriented, efficient path to 10X their business by focusing on actionable strategies, iterative improvement, and the powerful synergy of compelling creatives and smart optimization, ultimately teaching users how to generate revenue “literally while you sleep.”

Sales Page:_https://courses.tmsmedia.io/engagingadsacademy

Delivery time: 12 -24hrs after paid