The Alter Ego Effect Method Masterclass – Todd Herman

The natural reaction is to try and push through. To devise a plan and force yourself to come at your goal head-on and push through what’s holding you back.

But if you want to face challenges with grit, make choices with intentionality, and accomplish goals with grace, you can’t meet force with force. It’s a losing battle.

Why? Because your unconscious mind is far more powerful than your conscious mind. What you need is a reliable game plan to get out of your own way, so you can:

• Take that winning shot
• Secure a lucrative deal
• Deliver an outstanding performance
• Stay calm under stress
• Navigate a difficult conversation
• And more…

Using the proven Alter Ego Effect™ Method, you can tap into the imagination-driven behavior you used as a child in a methodical way — building your own secret identity to respond to the challenges you face as an adult.

People have been using Alter Egos for millennia to help them reach peak levels of performance. These imaginary second selves help us exhibit bold courage and make choices we ordinarily struggle with, so you can see real, lasting results. This isn’t about fighting force with force, head on. It’s about opening a trap door that completely neutralizes those negative, unconscious thoughts. While the concept of Alter Egos isn’t new, Todd Herman has revolutionized the mental game space by creating a proven strategy for developing a powerful inner hero.

The process goes like this:

Identify Your Field of Play

Focus on the part of your life where your performance needs a boost — at home, at work, or in social situations. Target the critical Moments of Impact where a change in how you show up will make ALL the difference, and identify the behaviors and frame of mind you need
to succeed.

Create Your Alter Ego

Use a proven system to build a “secret identity” designed to help you eliminate doubt and kick ass on your Field of Play. You’ll learn how to activate your Alter Ego at a moment’s notice, empowering you to perform with the excellence you know is inside you…even when unexpected obstacles arise.

Use Your Superpowers

Take your Alter Ego to the streets. You’ll discover how to trigger your transformation and turn those superpowers on when you need them. Unleash your heroic qualities, behaviors, and choices so you can succeed as never before.

BRING YOUR ALTER EGO TO LIFE

This self-guided Masterclass builds upon the ideas laid out in Todd’s WSJ bestselling book, The Alter Ego Effect™. With 4 in-depth modules that show you how to build and leverage your Alter Ego, you can elevate how you show up in the most important areas of your life.

Module 1

Course Overview & Introduction to The Alter Ego Effect Method

• Identify your goals, so you have clarity on the journey ahead and know exactly what area of your life you want to improve.
• Uncover the secrets behind the Alter Ego Effect and how it’s different (and more effective) than anything else you’ve tried.
• Unlock the 4 layers of the Alter Ego Effect Model, and discover where you currently stand, so you can create a plan moving forward.
• Determine how you’re showing up (we call this your Field of Play) by identifying if you have an Ow or a Wow Mindset.
• Understand the difference between the Ordinary World and the Extraordinary World and what it means to live in each.

Module 2

Choose Your Field of Play & Name the Enemy

• Choose when and where you want to show up as your most Heroic Self (you’ll select your Fields of Play here to stay focused).
• Get clear on what you want using a streamlined Target Mapping Technique that helps you focus on your goals.
• Identify the specific Moments of Impact when you can activate your Heroic Self.
• Uncover your enemy, and the common and hidden forces keeping you trapped in the Ordinary World.
• Identify the story you’ve been living so far and the new story you want to live going forward.

Module 3

Create Your Extraordinary World & Identify Your Superpowers

• Design your Extraordinary World, so you have a clear vision of where you’re headed.
• Determine exactly what you’re fighting for, which Universal Theme it represents, and your deepest why around its importance.
• Identify your superpowers in detail through the Alter Ego Effect Method Signature Process, so you can leverage them during Moments of Impact.
• Name your Alter Ego, so you can give it even deeper significance and power, through our easy-to-follow system.

Module 4

Build Your Alter Ego & Take It to the World

• Bring your Alter Ego to life through effective immersion and observer techniques.
• Develop your Alter Ego’s Origin Story, so it’s grounded in a strong purpose.
• Choose a Totem or Artifact that serves as a physical reminder of your Alter Ego.
• Craft an activation event, so you can step into your Alter Ego when you need it.
• Learn how to supercharge your Alter Ego for those times when you need that extra push to move forward.
• Apply the 6 Mindsets to Success to your life, so you can show up as your Heroic Self in your chosen Field of Play.

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